About Unaico
Born out of one man's dream to positively impact the world, Unaico owes its initial impetus and drive to Jarle Thorsen, the Founder of Enigro.
His vision, built on years of experience and success in Direct Sales, was to create a business where ordinary and extraordinary people could achieve true and lasting success. Despite several negative experiences with short term operators and business leaders of dubious motivations, he knew the ongoing launches of these "ventures" indicated a real, if unrealised, need in the market. Aware that Globalisation and International networking trends would accelerate, he saw that there was a once-in-a-lifetime opportunity to create a business that capitalised on these dynamics, by serving the needs of people, both customers and distributors, to connect, communicate and do business together.
The centre of his realisation -- that online connectivity was paradigm-shifting -- was that an online business community had not been created yet that combined two channels, social networking and direct selling, in a meaningful way. In 2008 he started to approach investors and entrepreneurs and created Enigro.
In 2009 his vision attracted more and more capable people, started to gather momentum, and a number of subsidiaries and partners, and spread from Scandinavia to mainland Europe, and to Asia.
The Enigro Group
The Enigro group of companies include Unaico, The Oxford Programme, SiteTalk, Realpoker24, and I-investorclub, with several more in development., and we have joint ventures with companies in nutrition, property, telecoms, marketing and sales in a multitude of niche markets.
The Business Model
In the centre of our business model is SiteTalk.com. This Global multi-lingual social networking platform was pre-launched in the end of 2009 and achieved astonishing interest and explosive growth. From the out-set and through-out the vision has been that this is the heart in the middle of our business model. Using the viral nature of the web distributors have the opportunity to spread the word about Enigro and Unaico, easily signing people onto our SiteTalk platform. Apart from the normal communication, sharing and networking benefits, our companies also make available product and services opportunities, purchases of which become commissionable in our compensation plan.
From the perspective of a new entrant to our business, a typical case study would be this:
John introduces Mary to SiteTalk.com. She join the community, discovers that several of her friends are already in-volved, introduces more to the community, and enjoys communicating and sharing with her group of people, friends and family. She discovers several social groups that share her values and interests. Occasionally she purchases some-thing from banner advertising of goods and services that match her desires and aspirations. Through the new people that she introduced she is vaguely aware that her network is building and numbers hundreds and then thousands of people.
One day partway through all of this, she is sent a congratulatory note informing her that she now has the opportunity to upgrade her membership for free. She accepts the terms and conditions and to her astonishment she starts to receive communications that she is starting to accumulate SiteTalk Cash on her account, a small percentage override on the sales realised in her network, which she can use to purchase products and services. She also has the option to upgrade her membership to become a distributor and earn commissions. A small trickle grows into a supplemental income, a supplemental income grows into a significant income, and one day she attends a company sponsored event and realises that there is more available. She gets serious and starts, with Johns help, building her Unaico and SiteTalk business in earnest.
Of course, in contrast to Mary, we have attracted an unprecedented number of powerful network leaders who are join-ing with eyes wide open to the potential of our business model. What they are attracted to is the fact that our business model is fresh and new in the Direct Selling industry; love the fact that we are creating a social networking and Direct Sales hybrid; appreciate the power of having a friction-free fast build, using non-physical products and no geographical borders to expansion; respect the Direct Selling experience of the management team; and in most cases have looked for years for a company that genuinely believes in a true business partnership with the field leaders.
The Partnership Model
The thumping heart of our business is the fact that we know that no Direct Sales company can be successful without a strong and committed field leadership. All companies pay lip service to this self-evident truth, but no one built it into their business model in the way that Enigro has.
From the outset, a full 49% of Enigro Ltd has been reserved for ownership by field leaders. Many companies has created bogus share schemes with no intention to truly redeem the value of these shares, but Enigro is different. Qualifying leaders own, through an electronic share register, their part of the company that they are helping to build. Using stock market disciplines and protocols, way beyond our compliance needs, not only is their future stake of the company assured, but they also have the opportunity to redeem the value of their shares immediately should they so desire.
As servants of the shareholders of the company, Unaico company officers treat distributors differently than these have experienced before with other companies. Through multiple communication channels and internal processes and disciplines we communicate and manage the business jointly with our distributor leaders.
